Marketing Strategies

We live in a consumerism society. There are advertisements everywhere we look. In the past week I’ve encountered a couple different marketing strategies when I went to the mall. When I went into Macys, my friends and I were browsing around the make up section. There were people who were working on the floor who insisted on doing a free make up trial on each of us, and we would also get a free product without any purchase. We were quite skeptical about this offer so we denied, but the sales person was very insisting so we all sat on their chair and got our make up done. After they did our make up, they convinced us to get the starter kit for a special and limited price. They informed us that Madonna uses the same makeup products. The salesperson used a celebrity to try to lure us into buying the product. I found this strategy not effective. No matter which celebrity uses it, if it does not fit me, I will not buy it. They should have a different approach when trying to sell their make up. Another strategy that I found was when I went to Target. My experience at Target was much like the example that was used in the textbook about Wal-Mart. There were signs everywhere “Price Cuts” “Lowest Value”, on these signs there were the previous prices on there, so we can compare and see how much we are actually saving if we buy the products now. I have to admit that this strategy works on me, I always go to Target and come out with more than I plan to.