I found this section to be interesting because I now have a better understanding of the role in advertising in the media. The main focus a marketer must have is their target of audience. They must know who their target goal is in order to achieve a successful advertisement. In modern times, it is easier to track what is the most viewed or popular choice. For an instance, the “like” button on Facebook is another way to see what is most popular. This shows that Internet advertising is a popular way of advertising, and attracting more audience. Seeing what is the most talked about topic, can definitely lead to more customers. The text also used an example of television shows, such as reality TV shows like Jersey Shore or American Idol. Since these shows have such high viewer ratings, there are more production of advertisements out there for these targeted audience.
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